ABOUT

Designing websites with experience, clarity and a practical business mindset.

I’m İsmet Doğancı, a WordPress web designer based in Türkiye. I build clear, reliable and business-ready websites with a strong focus on usability, performance and the technical details that make a website work properly.

WordPress · WooCommerce · Performance · Tracking · Integrations
01 / BACKGROUND

A business background shaped how I work as a WordPress web designer.

Before moving into web design, I spent many years working in accounting and business operations. That experience taught me to look beyond appearance and think about how a business actually works — its customers, processes, priorities and day-to-day needs.

Today, I bring that same practical mindset to web projects. For me, a website is not just a visual presentation. It should be clear, reliable, easy to manage and useful to the business behind it.

02 / APPROACH

Good design should make
things easier, not more complicated.

I prefer simple structures, clear decisions and solutions that make sense for the people who will actually use and manage the website.

01
Clarity

Content, navigation and actions should be easy to understand.

02
Performance

A website should feel fast, stable and dependable.

03
Practicality

The solution should fit the real needs of the business.

04
Long-term thinking

A good website should remain manageable and adaptable after launch.

03 / EXPERIENCE

Long-term work matters more than one-off projects.

Many of the websites in my portfolio have been projects I’ve worked on for years rather than weeks. I’ve designed, rebuilt, maintained and improved websites across e-commerce, manufacturing, hospitality, logistics, education, construction and professional services.

6+ years

Long-term project experience

2017–Today

Ongoing client relationship

Multiple industries

E-commerce, B2B, hospitality and more

04 / TOOLS & FOCUS

The tools are important. The result matters more.

I use the tools that fit the project, rather than forcing every website into the same setup.

A MORE PERSONAL NOTE

I like building things that solve real problems.

What keeps me interested in web design is not just the visual side. I enjoy understanding how a business works, finding what is getting in the way and building something clearer, faster and more useful.

LET'S WORK TOGETHER

Let’s talk about what your website actually needs.

Whether you’re starting from scratch, rebuilding an existing site or trying to fix what isn’t working, tell me where you are and what you want to improve.